A marketing strategy is based on research that focuses on the potential for business competitors, customers, and market size and market growth. The strategy will help determine which aspect of the business has the greatest impact on its customers. This is a way to maximize results from money and time spent on business.
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The goal of marketing strategy is to establish the basis for a business marketing plan. It is accomplished by keeping a good understanding of customer’s desires and needs. A well-prepared strategy will allow the business to focus on the right mix of benefits and maximum products, in order to achieve its potential to maximize profits.